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Clear writing prompts: a practical guide

Learn to write clear AI prompts with an audience, a concrete task, and an output format. Use a worked example to review and refine your next writing brief.

Start with the reader

A clear writing prompt is a short brief that gives a model a task, an audience, and a definition of a useful result. Begin by naming who will read the output and what they should be able to do after reading it. A guide for a new customer needs different assumptions from an internal note for an experienced team.

Put facts in the brief

List the facts the answer may use. A product description can include dimensions, materials, intended use, and the exact feature you want explained. Mark uncertain claims as questions to investigate. Ask for a placeholder when information is missing so you can supply the correct detail during review.

Choose a format

Specify the length, structure, and tone in concrete terms. For example: write three short paragraphs, use everyday vocabulary, and close with one action. Give a real example of the tone when possible. A small sample often communicates more than several abstract adjectives.

A worked example

Input: Help a new customer care for a ceramic mug.

Prompt: Write a 150-word care guide for a glazed ceramic mug. Address a first-time buyer. Use three headings: everyday cleaning, storage, and questions to ask the maker. Explain the care steps using only the supplied product facts. Flag any missing dishwasher or microwave information for review.

Review one choice at a time

Read the result against your brief. Check factual statements first, then audience, structure, and tone. When a paragraph feels vague, identify the missing instruction and change that instruction. Keep a copy of the previous version so you can compare the effect. This makes your next prompt more deliberate and gives you a record of which details improved the result.

Try the prompt tool with your own writing task, then read the image prompt guide for another kind of creative brief.